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It's Convenient: Your prospective customer can watch at their own pace, wherever and whenever they want - including at home. |
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It Demonstrates: Your video shows your product or service in action. It brings a products' features and benefits to life. |
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It's Cost Effective: New video technologies have made video more
affordable than ever. A sales video often cost less to produce than four-color
brochures. A seven minute Video Brochure can cost as little as $5 to mail, including
tape and duplication costs. |
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It Gets Attention: A professionally produced video engages the
viewer. And it holds their attention better than any other medium. |
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It's Image Building: A well done corporate video can make you
stand out from the crowd. |
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It Extends Your Reach: A professionally produced video takes the viewer right inside your manufacturing plant or store. It shows the quality of materials the workmanship and the dedication that goes into your products. |
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It's Current: Today most people get the vast majority of their information from television. |
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It's Standard: A training video will present the same information consistently to all viewers. |
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It's Unique: People watch sales videos because they are unique. You can expect close to 100% viewership because the viewer has already shown an interest in your product or service by accepting your video. |
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It's Controlled: With video, you have complete control of the message. Viewers are presented just the information you want, in the exact order you want. |
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It's Versatile: The same video can be used at sales meetings, trade shows, point-of-purchase displays, for training, and, with a little reediting, a television commercial. |
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It's Targeted: Video Brochures fit perfectly with the strategy of target marketing because a tape can be produced and mailed to a specific audience, unlike broadcast TV. |
